Color Theory and Emotional Effects

1. Describe Color and it's effects on emotions. Use the appropriate vocabulary of color in your posting.
Color is a visual attribute of things that results from the light they emit, transmit or reflect. Color has a very large effect on the emotions of people. People have complex emotional responses, and have either cultural or individual association with the colors. Colors can have contradictory cultural association, an example of this can be seen with the color red. Red can evoke the emotion of anger or danger, but can also evoke love or compassion. Color and emotion works best when there is context to provide clues to its meaning. examples being a red stop sign, or a red valentines day car. Both are red, however, one evokes caution while the other love.

2. What is a theoretical aspect of color that most intrigues/fascinates you? Why?
The theoretical aspect of color that most intrigues me is emotion. This aspect intrigues me because of the different ways color can make people feel, and the different emotions they evoke in people. The fact that a certain emotion is brought up from a color interests me because i am a marketing major. As a marketing major i have also learned that advertising uses colors to evoke emotions in consumers, thus leaving them feeling a certain way about a product.

3. In the Color video, what made the biggest impact on you in regards to color and it's effects on emotions?
In the color video the thing that made the biggest impact on me was the works made by Mark Rothko. His paintings with just colors (intense reds and maroons) were created to evoke certain emotions into people. The paintings were intended for a restaurant but the artist became mad at the owners. The paintings he made were meant to evoke a feeling of being trapped, and to make the people in the restaurant feel uneasy.

4. In the Feelings video, what made the biggest impact on you in regards to color and it's effects on emotions? 
In the feelings video the differences between the two painters Goya and David, and what emotions they wanted to induce impacted me the most. David believe feeling is art yearning to be better, whereas Goya believed the opposite, that it was a murderous drive and the worst of humanity. The colors the artists used show how they view feeling and depict their differences. Goya used very dark colors that stimulate the fear and anger emotions and David used much lighter and happier colors.